C. Kevin Smith is a seasoned professional in the sports business and coaching industry with significant experience in academia and consultancy. Currently serving as an Adjunct Faculty Sports Business Professor at Texas Christian University since 2009, curriculum development includes courses on Sports Business and Marketing. C. Kevin Smith also acts as Managing Partner and Principal at Leverage Sports LLC, providing strategic consultancy to various clients, and serves as a Career Strategist and Certified Coach at ProReadiness Coaching, focusing on professional readiness for high-achievers. Previous roles include Strategic Advisor and Chief Marketing Officer at Arnold Palmer Enterprises, Inc., where transition plans for Arnold Palmer properties were developed. C. Kevin Smith holds a BA in Journalism and Mass Communications from Texas State University, funded entirely through athletic scholarships and part-time work.
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