Julie Austin

Julie Austin serves as the Senior Associate Athletic Director for Marketing and Branding at Texas Christian University since July 2009, leading a team that has achieved significant revenue and attendance increases. Austin manages a $1M budget and participates in strategic planning focused on brand enhancement and fan engagement. Previous roles include Assistant AD for Marketing and Fan Engagement, where ticket sales campaigns were successful, and Assistant Director for Athletics Marketing, overseeing game presentations and community outreach. Austin's early career includes positions at the University of Pennsylvania, Wichita State University, and Marquette University, with notable achievements in increasing ticket sales and enhancing fan experiences. Julie holds a BS in Communications from The University of Kansas and an MEd in Sport Administration from Wichita State University.