Caroline Gerard

Caroline Gerard has extensive experience in marketing, strategy, and innovation, currently serving in a key role at Texas First Bank since July 2018. Previously, Caroline worked as an Innovation and Digital Marketing Strategist at DataFile Technologies from November 2016 to May 2018, where efforts focused on health IT and staff augmentation solutions. Caroline's earlier experience includes a Marketing Manager position at General Mills from September 2010 to September 2016, responsible for the savory snacks portfolio and overseeing HMM efforts. Prior to that, Caroline worked as an Associate Marketing Manager developing new business models for the snacks division. Initial experience as a Digital Marketing Communications Consultant at NetResults Srl was held from August 2007 to January 2010. Caroline holds a BA in Business/Commerce from The University of Dallas and studied at Texas Tech University's Rawls College of Business.