Deena McAllister

Deena McAllister is an accomplished marketing professional with extensive experience in the healthcare sector. Since 1997, Deena has served as the Senior Vice President of Brand Experience at Texas Health Resources, where responsibilities include overseeing all marketing initiatives to enhance business growth, engagement, and customer behavior. Prior roles at Texas Health included Vice President of Brand & Consumer Engagement and Director of Marketing and Brand Manager at Texoma Medical Center from 1994 to 1997. Deena holds a Bachelor of Arts in Public Relations with a minor in Marketing from Texas Tech University, completed in 1994, and graduated from Pleasant Grove High School in 1989.