Natasha Smith

Natasha Smith is a seasoned revenue management professional with over two decades of experience in the hospitality industry. Currently serving as Vice President of Revenue Optimization at Texas Western Hospitality since April 2019, Natasha oversees daily revenue management for 12 hotels, managing over $56 million in revenue, and was the opening revenue manager for two Marriott properties in 2019. Prior to this role, Natasha worked at Aimbridge Hospitality as Regional Director of Revenue Management from June 2010 to April 2019, where responsibilities included managing revenue for 15 to 20 hotels and overseeing a portfolio worth $51 million. Natasha's earlier experience includes serving as Area Director of Operations at Pillar Hotels & Resorts, managing teams across multiple locations, and as General Manager for several properties at Tharaldson Lodging Co, where notable achievements included being named GM of the Year for the Midwest Region in 2006 and Hotel of the Year in 2007.