Heleen van Halsema has a background in marketing, communication, PR, and education with experience in various organizations including Teylers Museum, Zaantheater, and Museum De Paviljoens. Heleen also worked at Nationale Postcode Loterij/BankGiro Loterij/Sponsor Loterij. Heleen studied at the University of Amsterdam, where Heleen earned a Master of Arts in Theaterwetenschap and a degree in Instituut voor de Lerarenopleiding, eerstegraads docent in Kunstgeschiedenis/CKV. Heleen's education started at Zaanlands Lyceum, where Heleen completed VWO.
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