Rara Zhu

Rara Zhu is an experienced professional specializing in business development and digital transformation within the retail, FMCG, sports, beauty, baby, luxury, and fashion industries. Currently, Rara serves as the Head of BD & Ecology and Senior Business Director at Tezign, where responsibilities include building digital infrastructure and managing content distribution for over 200 global brands. Prior experience includes serving as an Account Director at MAX Communication, an Account Manager at McCann Worldgroup, and a Senior Account Executive at Isobar. Rara holds a Bachelor's degree in Journalism from Shanghai University of Sport.