AP

Abel Pena

Partner & Vice President Of Marketing at TFC Marketing

Abel Pena has a diverse range of experience in the marketing field. Abel currently serves as a Partner and Vice President of Marketing at TFC Marketing, where they are responsible for providing full-scale digital marketing services and overseeing client growth. Abel manages marketing and campaign execution, ensures adherence to budgets and schedules, and coordinates with third-party vendors and internal teams. Prior to this role, Abel held the position of Vice President of Operations at TFC Marketing, where they established the organizational structure and processes to support company growth. Abel also served as an Analytics Manager, where they utilized data-driven decisions to address client challenges and optimize web metrics. Abel's previous experience includes roles at Pedini Miami, where they served as a Marketing Manager and Marketing Coordinator, responsible for creating marketing materials and presentations. Throughout their career, Abel has consistently achieved impressive results, including decreases in landing page bounce rates and increases in eCommerce conversion rates.

Abel Pena attended Florida International University from 2016 to 2018, where they obtained a Bachelor's degree in Marketing. In November 2017, they also obtained a certification in Google Analytics from Google.

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Timeline

  • Partner & Vice President Of Marketing

    February, 2020 - present

  • Vice President Operations

    February, 2019

  • Analytics Manager

    August, 2018

  • Ecommerce Manager

    January, 2018