Alec Hoffman is a seasoned Senior Business Analyst with extensive experience in various sectors, including insurance and digital transformation. Since April 2023, Alec has been with The AA in a senior role, following a tenure at Bupa Global where responsibilities included advanced analytical work. Previous positions at Tribal Worldwide, Towergate Insurance, and News UK involved leadership in business analysis and critical projects related to GDPR and digital initiatives. Alec's career began with a strong foundation in product management and development, evidenced by roles at Llogic Healthcare Limited and 6xW Limited, where innovative solutions for healthcare and digital evidence management were created. Alec holds a BSc in Chemistry and Computer Studies from the University of Southampton, further enriching a robust professional background in business analysis and project management.
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