James Starling

James Starling is an experienced leader in the automotive business sector, currently serving as the Managing Director of AA Business Services since July 2022, overseeing a £300 million P&L while also managing Drivetech. Prior to this role, James was the Chief Commercial Officer at SMH Fleet Solutions Limited, where growth initiatives led to the successful sale of the company to Cazoo within 18 months of James's arrival, at a time when the company was valued at approximately £41 million. James's earlier experience includes various leadership positions at Lex Autolease, including Head of Corporate Accounts, Business Development Manager, and Head of Corporate New Business, contributing to the organization's growth and customer-focused strategies over a decade of service.