Lara Black

Lara Black has extensive experience in the digital marketing field. Lara most recently worked at The AA as the Growth Lead - Acquisition Marketing (AA-X). Previously, they held the position of Head of Digital Marketing at Sanderson Design Group plc. Lara has also worked as a Senior Marketing Consultant at Own Your Money and as a Growth Marketing Acquisition Lead at TouchNote. Prior to that, Lara held various roles at OMD EMEA, Media Lab, Carat, MediaCom, and iProspect. Lara has a strong background in strategy, planning, and activation across global B2C and B2B clients. Lara is known for their efficiency, performance, and innovation in achieving sustainable long-term growth.

Lara Black has a diverse education history. Lara earned a Bachelor of Arts degree in Modern Languages with Business Management from the University of Birmingham in 2011. Before that, they attended the Scuola Europea di Varese from 2001 to 2007, where they obtained a European Baccalaureate, focusing on languages, biology, geography, maths, and Italian literature. In 2013, Lara attended ESCP Business School, completing a Master's degree in Marketing and Creativity. Lara also pursued additional education in advertising and marketing, obtaining a Curso de Experto en Publicidad from Escuela de Negocios y Dirección y la Universidad Europea Miguel de Cervantes in 2012 and studying marketing at the Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires' from 2009 to 2010.

Regarding certifications, Lara obtained the following: Google Tag Manager Fundamentals from Google in 2021, Interior design - Level 1 from Oxford Home Study College (year not specified), Become a Product Manager from Udemy in 2020, Facebook Blueprint - Planning from Facebook in 2019, Facebook Blueprint - Buying + Core Competencies from Facebook in 2018, and Google Analytics from Google in 2015.