Mark Born

Mark Born possesses extensive experience in driving instructor training and operational performance within the driving school sector. Currently serving as Head of Academy & Operational Performance at The AA since January 2017, Mark has been instrumental in developing innovative training solutions, including the creation of a virtual reality driving instructor training experience, which enhances accessibility and reduces costs. Prior experience includes roles as Company Director at Driving Unlimited, Central Instructor Trainer at Mercedes-Benz Driving Academy, and owner of ARC Driver Training Centre, showcasing a career dedicated to transforming driving education and improving training methodologies. Mark's educational background includes studies at Birmingham College of Food Tourism Creative Studies and Bexley College.