Matthew Barker

Matthew Barker has extensive work experience in the field of marketing and brand management. Matthew has held various roles in different companies, including The AA, Noom Inc., Vodafone Business, American Express, Pearson, and TalkbackTHAMES.

At The AA, they served as the Head of Marketing for AA-X. Prior to that, they worked as the Director of UK & Ireland Marketing at Noom Inc., where they successfully improved the cost of acquisition, revenue, and brand awareness.

At Vodafone Business, Matthew held the position of Senior Brand Strategy Manager, leading a team to develop a new global brand and increase awareness in multiple markets.

Matthew'sexperience at American Express includes roles such as Senior Brand and Marketing Manager for Bank Partnerships, Global Brand Campaign Manager, Senior Brand Manager for Global Advertising and Brand Management, and various other marketing positions where they contributed to improving brand equity and executing successful campaigns.

Before their career in marketing, Matthew worked as a Production Designer/Art Director in the freelance industry, managing art departments and contributing to various productions.

Matthew also gained experience as a Production Runner at TalkbackTHAMES, where they worked on several television series and contributed to research and logistical tasks.

Overall, Matthew Barker has a strong background in marketing, brand strategy, campaign management, and creative production across multiple industries and companies.

Matthew Barker has a diverse education history. In 1996 to 2001, they attended Foxhills School Technology College and obtained 10 GCSEs in various subjects. From 2001 to 2003, they studied at John Leggott College and achieved A-Levels in Media Studies, Electronics, and Computing. In 2004 to 2007, Matthew earned a Bachelor's degree (First) in Film and Video Production from Leeds Beckett University. Matthew furthered their marketing education by completing the CIM Level 6 Diploma in Professional Marketing at Oxford College of Marketing in 2011 to 2013. Matthew later pursued additional marketing training, including completing the Marketing Week Mini MBA with Mark Ritson multiple times, with a focus on Brand Management in 2020 and Marketing in 2022 and 2023.