Tom Whiley McIm

Tom Whiley MCIM is a seasoned marketing professional with extensive experience in B2B, SaaS, and ERP sectors. Currently serving as Senior Manager, Customer Marketing & Commercial Owner at The Access Group since August 2021, Tom has successfully driven a 40% year-over-year increase in cross-sell qualified pipeline. Previously, as Senior Manager, Regional Acquisition, a record-breaking pipeline creation in key growth markets was achieved, contributing to a 30% annual recurring revenue growth. Tom held the position of VP Demand Generation at Edays, where a digital and demand generation strategy led to a 43% annual recurring revenue increase. Prior roles include Digital Marketing Manager at Hallam, Regional Marketing Manager at Vets4Pets, and Direct Marketing Manager at Vision Express. Tom holds a Level 5 Diploma in Management & Leadership from the Chartered Management Institute and a BA (Hons) in Business Marketing from Nottingham Trent University.