Charlie Farah

As Vice President of Business Development, Charlie is a strategic leader with a proven track record of providing strategy and execution direction for clients’ channel marketing, sales incentives, and consumer promotional initiatives. Charlie joined ACB as a Sales Account Manager in 2000. With 25+ years of experience in sales, account management, and partnership development, he excels at identifying program improvement opportunities and forging strong relationships with key client stakeholders. His expertise in delivering actionable insights and recommendations allows him to optimize program models for maximum results. Through his deep domain knowledge and collaborative approach, he thrives on building success with ACB clients’ channel marketing and incentives tactics. Charlie received a Bachelor’s Degree in Business Administration from CUNY – Baruch College.