The Alpine Club of Canada
Keith Haberl is a seasoned marketing and communications professional with extensive experience in the outdoor and sports sectors. Currently serving as the Director of Marketing and Communications at The Alpine Club of Canada since March 2012, Keith manages the Club's publications, social media, and various promotional projects. Previously, as Managing Partner at Relevance Path Inbound Marketing, Keith led online marketing campaigns and web development initiatives. Keith's background also includes managing operations at Lions Park Computers Ltd., developing software at Pixxures Canada, and holding leadership roles in competitive climbing through the International Federation of Sport Climbing and The Alpine Club of Canada. Keith's educational credentials include studies at the Southern Alberta Institute of Technology, the University of Calgary, and Mount Royal University.
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The Alpine Club of Canada
The Alpine Club of Canada (ACC) is an amateur athletic association with its national office in Canmore, Alberta that has been a focal point for Canadian mountaineering since its founding in 1906. The club was co-founded by Arthur Oliver Wheeler, who served as its first president, and Elizabeth Parker, a journalist for the Manitoba Free Press. Byron Harmon, whose 6500+ photographs of the Canadian Rockies in the early 20th century provide the best glimpse of the area at that time, was official photographer to the club at its founding.[1] The club is the leading organization in Canada devoted to climbing, mountain culture, and issues related to alpine pursuits and ecology. It is also the Canadian regulatory organization for climbing competition, sanctioning local, regional and national events, and assembling, coaching and supporting the national team.