Yousra Bakr

Yousra Bakr is an accomplished academic and marketing professional with extensive experience in higher education and digital marketing consultancy. Currently serving as an Assistant Professor of Integrated Marketing Communication at The American University in Cairo since August 2022, Yousra previously held positions as a Sessional Lecturer at DeGroote School of Business, McMaster University, and as the Founder and Principal Consultant of CrossPeers, focusing on digital marketing services. Prior roles include Sales and Marketing Coordinator at Plus Travel Group and Adjunct Assistant Professor at both The American University in Cairo and Misr International University. Yousra's educational background includes a Doctor of Business Administration in Marketing and a Masters of Philosophy in Marketing and Consumer Behavior from Maastricht School of Management, along with an MBA and BBA in Marketing from The American University in Cairo.