Karen S. Richwine has a diverse work experience spanning over several roles and companies. Karen began their career at Litton PRC as a Sr. Market Research Analyst, where they supported government contracting and business to business groups in information technology and professional services. After eight years, the company merged with Black and Decker.
Karen then joined The AMES Companies, Inc. as a Product Manager in 1992. Karen was later promoted to Senior Product Manager and then to Director of Marketing and Product Development for various product line portfolios. During this time, they were responsible for driving new product development, category and business growth, and creative marketing initiatives.
In 2011, Karen became the Director of Business Development at The AMES Companies, Inc., where they led new business development initiatives, including expanding customer base, exploring new channels, and developing new products and merchandising strategies. Karen also provided support for E-commerce sales and marketing services.
In 2012, Karen was promoted to the role of Director of Brand Marketing, where they led brand marketing initiatives and the brand marketing and graphics team. Karen was responsible for developing and implementing product visual brand language initiatives, digital marketing strategies, PR and advertising campaigns, website and e-commerce development, trademarks, trade shows, graphics, video, and collateral material.
Most recently, Karen served as the Director of Marketing Operations at The AMES Companies, Inc. In this role, they led marketing project management and coordination with various internal teams, external suppliers, and partners. Karen managed trade shows, executed point-of-purchase displays, merchandising, and collateral, and ensured the effectiveness and return on investment of marketing efforts.
Overall, Karen S. Richwine has demonstrated expertise in various areas of marketing, product development, brand management, and business development throughout their career.
Karen S. Richwine obtained their Bachelor of Science degree in Business Administration, with a focus on Marketing, from Shepherd University. Karen attended the university from 1980 to 1984.
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