The Artisanal Spirits Company
Billy McCarter is an accomplished finance executive with extensive experience in senior roles focused on commercial strategy and efficiency. Currently serving as Chief Financial Officer at The Artisanal Spirits Company since February 2022, Billy has previously held senior financial positions at Business Stream and Diageo, where responsibilities included leading the financial agenda of the Global Supply Productivity program and ensuring rigorous financial analysis for business opportunities. Billy's earlier career included roles as Management Accountant at Oran Environmental Solutions and Commercial Manager at Reliance Security Services Ltd. Academic credentials include a BA (Hons) in Accounting and Finance from Heriot-Watt University.
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The Artisanal Spirits Company
The Artisanal Spirits Company (ASC) are curators of the world's favourite, single-cask and limited-edition whisky. Based in Edinburgh, ASC owns The Scotch Malt Whisky Society (SMWS) which was established in 1983 and currently has a growing worldwide membership of over 38,000 paying members. SMWS provides members with inspiring experiences, content and exclusive access to a vast and unique range of outstanding single cask Scotch malt whiskies and other craft spirits, sourced from over 100 distilleries in 20 countries and expertly curated with diligence and care. Since producing the Society's very first cask, we have created around 10,000 different whisky releases, producing a constant flow of unique and exciting one-of-a-kind whiskies. With proven e-commerce reach and new brands like J.G. Thomson, ASC is building a portfolio of small-batch spirits brands for a global movement of discerning consumers - delivering c.£20 million in annual revenues with over 80% of revenue generated online and over 65% from outside the UK, with a growing presence in the key global whisky markets including UK, China, USA and Europe. ASC has a pioneering business model, a substantial and growing addressable market presenting a long-term global growth opportunity and a strong and resilient business, primed to deliver growth.