The Artisanal Spirits Company
Ria McAdam is an experienced marketing professional currently serving as the European Marketing Manager at The Artisanal Spirits Company since April 2022, previously holding the position of Marketing Planning Manager. Prior to this role, Ria worked at The Lane Agency from June 2014 to April 2022, where responsibilities included Media Director, Digital Media Planner, and Account Manager, overseeing strategic marketing for various clients. Earlier experience includes roles at Carat as an Account Executive focused on display media and as a Press Team Media Assistant, along with a brief volunteer stint at Cancer Research UK. Ria holds a BA (Hons) in Marketing from the University of Stirling and has furthered studies at the University of Massachusetts Amherst in marketing research and consumer behavior.
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The Artisanal Spirits Company
The Artisanal Spirits Company (ASC) are curators of the world's favourite, single-cask and limited-edition whisky. Based in Edinburgh, ASC owns The Scotch Malt Whisky Society (SMWS) which was established in 1983 and currently has a growing worldwide membership of over 38,000 paying members. SMWS provides members with inspiring experiences, content and exclusive access to a vast and unique range of outstanding single cask Scotch malt whiskies and other craft spirits, sourced from over 100 distilleries in 20 countries and expertly curated with diligence and care. Since producing the Society's very first cask, we have created around 10,000 different whisky releases, producing a constant flow of unique and exciting one-of-a-kind whiskies. With proven e-commerce reach and new brands like J.G. Thomson, ASC is building a portfolio of small-batch spirits brands for a global movement of discerning consumers - delivering c.£20 million in annual revenues with over 80% of revenue generated online and over 65% from outside the UK, with a growing presence in the key global whisky markets including UK, China, USA and Europe. ASC has a pioneering business model, a substantial and growing addressable market presenting a long-term global growth opportunity and a strong and resilient business, primed to deliver growth.