Laura Ulrich

Laura Ulrich is an experienced media strategist currently serving as Senior Manager of Media Strategy at The Atlantic, overseeing the full campaign lifecycle for digital platforms and driving significant revenue growth through pricing and planning system improvements. Previously, Ulrich held roles as Manager of Planning, where responsibility included a major strategic overhaul of advertising systems, and as Senior Digital Sales Planner, managing comprehensive media strategies across various channels. Earlier experience includes roles at PlusUp as Paid Media Strategist, managing substantial digital media spend, and at Maggie Lyon Chocolatiers as Digital Marketing Specialist, where Ulrich led a digital transformation for the brand. Additionally, roles at Constellation Agency and Visually Sold demonstrated strong capabilities in program management and digital marketing leadership. Ulrich's educational background includes degrees from Georgia State University and Georgia College & State University, with ongoing advanced learning at Harvard Business School Online.