Fernando Alonso Diaz

Fernando Alonso Diaz is a seasoned entrepreneur and leader in the technology and data analytics sectors, currently serving as the Founder and CEO of Zerel since January 2025, focusing on AI-driven urban mobility solutions. Fernando co-founded The Basement LAB in January 2019, introducing innovative methods for data analysis through distributed knowledge. Additionally, Fernando co-founded ubiK Group Solutions in April 2019, specializing in digital transformation and data-driven marketing. Previous experience includes roles at Omnicom Media Group Spain as Head of Annalect, where Fernando successfully established a data and analytics unit, and at Starcom MediaVest Group, where a unique product for search optimization was created. Academic contributions include teaching at Universidad Francisco de Vitoria and completing degrees in Mathematics and Blockchain.