Becca Shih

Becca (Pin Yu) Shih is a seasoned marketing professional with extensive experience in performance marketing and account management. Currently serving as a Senior Performance Marketing Executive at CurrentBody since January 2024, Becca directs paid search and social campaigns across multiple markets while leading end-to-end campaign processes. Previously, at Warner Bros. Discovery, Becca supported social media and digital ads operations and contributed to brand visibility. During tenure at Deliveroo as an SMB Account Manager, Becca earned the ‘2023 SMB Best Newcomer Award’ and managed 300 key accounts, generating over £34M GMV for SMB clients. Additionally, Becca has experience in B2B marketing and digital marketing roles with Brain Max and has honed customer service skills at Burberry. Academic qualifications include a Master’s degree in Marketing from The University of Manchester and Bachelor's degrees in Textile and Fashion Marketing and Advertising and Public Relations from Fu Jen Catholic University.