Liliana Ortega Muñoz

Liliana Ortega Muñoz has experience in digital marketing and marketing roles from 2018 to 2022. In 2018, they worked as a Marketing role for Grünenthal Group, where they provided support for Diversified and Central Nervous System lines, created Small PO and Requerimientos in SAP, and analyzed sales and market share through IMS and Close Up. In 2019, they were a Marketing Assistant for Medicina Fetal Barcelona, where they developed monthly marketing reports for the company, managed and developed international events, and negotiated and managed providers and sponsors. In 2020, they were a Marketing Analyst for Fábrica de Armas y Municiones del Ejército, where they developed a marketing plan for brand positioning, created a content calendar for RRSS according to the plan of objectives, and coordinated with providers for promotional material and marketing actions at the point of sale. In 2021, they were a Marketing Assistant for CAFERMA, where they supported the OTC line and developed and controlled the budget for the line. Currently, they are a Digital Marketing Assistant for The(BEEMINE)Lab and a Digital Marketing role for Sodexo Benefits and Rewards Services, where they support and optimizes the initiatives of the area, collects, measures, and analyzes commercial and competitive data to improve user experience, and supports digital content and distribution in the digital ecosystem.

Liliana Ortega Muñoz is currently pursuing a Master's degree in Marketing/Marketing Management, General from EAE Business School, which they started in 2021 and is expected to complete in 2022. Prior to that, they obtained a Postgraduate Degree in Digital Marketing from Universitat de Barcelona in 2020. Liliana also studied Marketing at Universidad de Lima from 2012 to 2018. Additionally, they have obtained certifications in Inbound Marketing from HubSpot Academy in April 2018, English Intermediate from TOEIC® Program, and Gestión estratégica de marca: Branding from Postgrado UPC.