Michael Pritsch

Michael Pritsch serves as the Head of International Product Management at The Berner Group, leading a diverse team across Europe focused on consumables including screws, saw blades, grinding discs, drill bits, and automotive parts. With experience as Team Lead for International Product Management, Michael oversaw a team of product managers to enhance the complementary product assortment through strategic planning and customer-centric selling approaches. Previously, Michael held the role of International Product Manager, managing power tools with an emphasis on strategic roadmapping and lifecycle management. Earlier career experience includes a position as Product Manager at SENATOR GmbH, specializing in writing accessories and promotional products. Michael holds a Bachelor of Arts in Business Administration with a focus on marketing from Hochschule Heilbronn and completed the Berner next.step 2.0 International Program at SGMI Management Institut St. Gallen.