The Better Being Co. is a whole-body wellness platform that develops, manufactures, markets and distributes trusted and beneficial vitamins, supplements, minerals and personal care products through a portfolio of differentiated brands. The Company is dedicated to providing innovative, high-quality products, including options crafted with a focus on natural and clean ingredients, to our loyal consumers and compelling value to our global network of retail partners. The Company's core brands include Solaray, KAL, Zhou, Nu U, Heritage Store, Life Flo and Zand Immunity.

Consumer Goods

Health & Wellness

Manufacturing

Retail

The Better Being Co.

The Better Being Co.'s headquarters in Salt Lake City, UT, United States

Brian Slobodow

Daren Peterson

PJ Carver

Lindsay Ostenson

Craig Moravec

Russ Perna

Afton Burns

Max Willis

Linda Bleeker - de Jong

Stan Soper

Yi Chiang

The Marketing and Brand Management team at The Better Being Co. is responsible for developing and executing strategic marketing initiatives to enhance brand visibility and drive consumer engagement across various platforms. This team formulates and manages brand strategies, oversees digital and product marketing efforts, and spearheads innovation within key categories such as beauty and skincare. Through targeted campaigns, e-commerce management, and effective social media presence, they aim to strengthen the market position of the company’s core brands, ensuring they resonate with both loyal consumers and retail partners globally.

Marketing and Brand Management

The Sales & Business Development Team at The Better Being Co. focuses on expanding market presence and driving revenue growth for the company's portfolio of wellness brands. This team works on forging and maintaining relationships with retail partners, managing key accounts, exploring new market opportunities, growing ecommerce sales, and developing international business strategies to ensure the delivery of high-quality, innovative products globally.

Sales & Business Development Team

The Leadership Team at The Better Being Co. spearheads the strategic direction and overall management of the company, ensuring alignment with the company's mission to provide innovative and high-quality wellness products. They oversee key functions across people management, legal affairs, sales, transformation initiatives, product quality, data analytics, information technology, and operations, working collaboratively to drive growth, performance, and value for both consumers and retail partners globally.

Leadership Team

The Operations Management team at The Better Being Co. oversees the entire manufacturing, supply chain, and distribution processes to ensure the seamless production and delivery of high-quality wellness products. This includes managing manufacturing operations, enhancing production efficiency, maintaining quality standards, ensuring safety compliance, and optimizing logistics for both domestic and international markets. The team plays a crucial role in upholding the company's commitment to innovation and cleanliness while providing compelling value to retail partners and consumers.

Operations Management

The Product Management and Project Coordination team at The Better Being Co. oversees the development, commercialization, and international expansion of the company's wellness products. They manage project timelines, collaborate on product design and packaging, and ensure a cohesive go-to-market strategy across all brands. This team works closely with internal stakeholders and retail partners to deliver high-quality, innovative products that meet consumer demands and enhance overall well-being.

Product Management and Project Coordination

The Accounting and Financial Services team at The Better Being Co. is responsible for maintaining accurate and compliant financial records, managing cost accounting to optimize production efficiency, overseeing financial operations across international branches, and ensuring robust financial planning and analysis. This team ensures the company's financial health, supports strategic decision-making, and enhances value delivery to both consumers and retail partners.

The Better Being Co.

Org chart

Teams

Marketing and Brand Management

Sales & Business Development Team

Leadership Team

Operations Management

Product Management and Project Coordination

Accounting and Financial Services

Offices

The Better Being Co.

Org chart

Teams

Marketing and Brand Management

Sales & Business Development Team

Leadership Team

Operations Management

Product Management and Project Coordination

Accounting and Financial Services

Offices

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