Brett Kasten

Retail Media Manager at The Bluebird Group

Brett Kasten currently serves as the Retail Media Manager at The Bluebird Group since August 2023. Prior experience includes a role as Sr. Media Operations Analyst at Target, where Brett executed over 100 ad campaigns generating $13M in revenue and onboarded a new marketing team to the Target Media Network. As an Account Manager at SapientRazorfish, Brett developed a media strategy for a multi-vendor beauty promotion that resulted in $1.9M in revenue. Additional experience includes coordinating digital ad operations at Inergize Digital, where Brett managed campaigns for numerous websites and mobile applications, as well as serving as an Account Executive at KDLT, boosting ad sales significantly. Earlier work involved live event operations at Daktronics. Brett holds a Bachelor of Science degree in Mass Communication/Media Studies from South Dakota State University.

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