Kara Novak (Weingartz)

Kara Novak (Weingartz) is an experienced marketing professional with a strong background in insights and market research. Currently holding the position of Insights Director at The Bluebird Group since November 2021, Kara has previously served in various roles including Insights Manager and Retail Account Manager. Prior experience includes significant roles at Target from July 2017 to January 2022, where responsibilities included market research and enterprise space partnership, as well as supervisory experience at Starbucks. Earlier career highlights include internships at Gongos, Inc. and Target, along with academic contributions as a Teaching Assistant at Michigan State University. Kara holds both a Bachelor of Arts and a Master's degree in Marketing from Michigan State University.