Dawn Soh

Dawn Soh is an experienced professional in e-commerce and marketing, currently serving as the Assistant E-commerce Manager at The Body Shop since July 2022. Prior to this role, Dawn worked as a Product & Marketing Manager for SDAX Exchange and as a Marketing Associate at Shopee, where responsibilities included driving order adoption and managing campaign budgets. Dawn's previous experience also includes a position as an E-Commerce Executive at Sephora SEA, contributing to significant sales growth and leading innovative consumer engagement initiatives. Dawn's early career featured roles at The Estée Lauder Companies, Louis Vuitton, Jollibean Foods, and JTC Corporation, focusing on marketing, consumer research, and event management. Dawn holds a degree from Singapore Management University and has also studied at the University of Gothenburg.