Mike Bailey

Mike Bailey is an experienced professional in the beverage and retail sectors, currently serving as Category Director at The Bottle Store since November 2024. Prior roles include Wine Category Manager and Acting Ontrade Manager at Spinneys Abu Dhabi LLC from June 2016 to December 2024, where responsibilities centered on promoting products and managing high-profile accounts in the Emirate of Abu Dhabi. Previously, Mike held the position of Senior Account Manager at Spinneys Liquor LLC Abu Dhabi from March 2009 to June 2016, focusing on sales growth and account management. An Associate Director at Playford Ros Wine Merchants from January 2003 to February 2009, Mike managed a sales team while promoting the company’s offerings across Yorkshire and Lancashire. Mike began a professional career as an Account Executive with Cadburys PLC from January 2000 to December 2002, concentrating on retail sales and brand awareness. Mike holds a BA HONS in Recreation Tourism Management from Sheffield Hallam University, earned between 1994 and 1997.