Farinaz Sahba

Director of Finance at The Brandtech Group

Farinaz Sahba has extensive work experience in finance and operations roles. Farinaz is currently the Director of Finance at The Brandtech Group, where they began in June 2022. Prior to that, from October 2019 to April 2022, Farinaz served as a Strategic Finance and Operations Consultant at Visual Ops.

From April 2016 to July 2019, Farinaz worked at Landor as the Head of Finance for Landor New York. In this role, they were responsible for financial planning and analysis, accounts receivable and payable, billings, facilities, and operations. Farinaz also managed a team of six finance and operational professionals and played a key role in budgeting and forecasting processes and improving growth and margins.

Before joining Landor, Farinaz was the Finance Director at ON24 from 2011 to 2015. At ON24, they partnered with senior executives and managed the annual budgeting process and monthly forecasting for the Client Services business unit, which had over 100 employees.

From 2009 to 2011, Farinaz worked as a Senior Finance Manager at Cox Media Group, which acquired Adify, a digital media startup. In this role, they provided analytical assessment and modeling for decision support, led the annual planning process, and managed the month-end close process. Farinaz also played a key role in the merger integration and collaborated with sales leadership on sales models and compensation plans.

Prior to Cox Media Group, from 2007 to 2009, Farinaz worked as a Finance Manager at Advent Software, where they led financial planning and analysis for the largest business unit. Farinaz also developed annual budgets, prepared monthly forecasts, and implemented new revenue forecast methodologies.

From 2003 to 2007, Farinaz served as a Sales Finance Manager at Mercury Interactive, which later merged with Hewlett Packard. In this role, they provided financial analysis and guidance to sales VPs and managers and facilitated the quota allocation process and compensation planning. Farinaz also played a key role in financial close and reporting activities.

Farinaz began their career at Oracle in 2000 as a Senior Sales Finance Analyst.

Overall, Farinaz Sahba has a strong background in finance and operations, with experience in strategic decision support, budgeting and forecasting, financial analysis, and team management.

Farinaz Sahba has a Bachelor's Degree in Economics from UC San Diego. No specific start or end year for this education is provided.

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Timeline

  • Director of Finance

    June, 2022 - present