MD

Madison Dratch

Marketing Director at BRIDGE

Madison Dratch has a diverse work experience, starting with their role as a General Counselor at Camp Starlight from June 2013 to August 2014. Madison later worked at Camp Starlight again from June 2015 to December 2016, first as a Campus Rep and then as an Assistant Division Leader.

In 2015, Madison also joined Alpha Epsilon Phi Sorority, where they held various roles such as Secretary from February 2015 to February 2016, Historian Chair from May 2015 to December 2016, and Vice President of Finance from December 2015 to December 2016.

Madison's professional career began in 2016 when they interned as an Integrated Marketing and Branding Intern at an undisclosed company until August 2018. In October 2018, they became a Marketing Operations Manager at another company. Madison then transitioned to the role of Demand Generation Manager from July 2019 to October 2020.

Their most recent position was at BRIDGE, where they started as a Marketing Strategy & Operations Manager in October 2020 and was promoted to Marketing Director in March 2022. In their roles at BRIDGE, Madison was responsible for developing and nurturing relationships with cross-functional teams, managing marketing tools and campaigns, supporting sales efforts, and measuring the impact of marketing on the business.

During their time at Alpha Epsilon Phi Sorority, Phi Chi Chapter, Madison also worked as a Web Designer from May 2017 to April 2018, where they planned and executed site design and maintained site appearance.

Overall, Madison's work experience showcases their growth in marketing and operations roles, as well as their involvement in leadership positions within their sorority and camp organizations.

Madison Dratch completed their education at the University of Delaware from 2014 to 2018, where they obtained an Honors Bachelor Degree. During their time at the university, they pursued a major in Marketing and double minors in Advertising and International Business. Prior to their university education, Madison attended Glen Cove High School from 2010 to 2014, although no degree or field of study is specified for this period.

In addition to their formal education, Madison has obtained various certifications. Madison completed courses in Communication within Teams, Digital Body Language, Giving and Receiving Feedback, and Building Accountability into Your Culture, all through LinkedIn in November and October 2020. Madison also holds certifications as a Trading Academy Certified Strategist and Professional from The Trade Desk, earned in December and November 2018, respectively. Furthermore, they have achieved several certifications from different institutions, including Google Ads Search Certification from Google Ads in September 2020, Google Analytics from Google Analytics for Business in August 2018, and certifications in Content Marketing, Inbound Marketing, Sales Enablement, and Inbound from HubSpot, all earned in December 2017 and 2016. Finally, Madison completed a Professional Development program through eBay in December 2017.

Links

Timeline

  • Marketing Director

    March, 2022 - present

  • Senior Marketing Strategy Operations Manager

    October, 2020

  • Demand Generation Manager

    July, 2019

  • Marketing Operations Manager

    October, 2018

  • Growth Marketing Coordinator

    August, 2018

  • Integrated Marketing And Branding Intern

    December, 2016