Belén Lorca Hernández

Belén Lorca Hernández is an experienced professional in design and marketing, currently serving as a Growth Hacker for Coopeuch at The Bridge Social since November 2021. Belén co-founded Pêcora Zapatería in Chile, where the primary focus is on product design, while also engaging in various roles including graphic design, branding, and community management. Prior experience includes roles as a Marketing Analyst and Growth Hacker at ImportClub, where Belén was responsible for KPI measurement and campaign management, and as Marketing Manager at Grupo Axion Chile, focusing on digital marketing and corporate design. Additional experience spans freelance design work, including industrial design and graphic design, teaching adjunct courses at Universidad Diego Portales, and several short-term positions in design and sales. Belén holds a degree in Industrial Design from Universidad Diego Portales and numerous diplomas in areas such as marketing and footwear design.