Alina Serbanica

Alina Serbanica is a seasoned professional in the market research industry with over 30 years of experience, currently serving as Senior Vice President at Ipsos Operations since September 2005, where responsibilities include data privacy implementation and operations management across 90 countries. With a rich background that encompasses roles such as Data Privacy Officer for Ipsos Romania and leadership in Global Access Panels, Alina has significantly contributed to data protection compliance and best practices in research. Alina is also actively involved with ESOMAR as a Council Member and Representative for Romania, promoting industry standards and mentoring young researchers. Additionally, Alina holds positions at IAPP and SORMA, serves as a Visitor Professor at The Bucharest University of Economic Studies and the University of Bucharest, and previously co-founded Lighthouse Marketing Quant and worked in various roles within market research organizations. Alina's academic credentials include a PhD in Marketing from Academia de Studii Economice din București.