The Business of Creativity
Immy Hargreaves is a seasoned professional with extensive experience in creative project direction and partnerships. As the Co-founder and COO of The Business of Creativity, Hargreaves plays a pivotal role in shaping the company’s vision. Previously, Hargreaves served as Partner and Creative Project Director at The Garage Soho, contributing significant creative insights and project management expertise. Additionally, Hargreaves held the position of Partnerships Manager at The Jamie Oliver Group, where skills in relationship building and collaboration were further developed. Earlier experience includes a Summer Intern role at CSM Sport & Entertainment, providing foundational exposure to the industry.
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The Business of Creativity
Sir John Hegarty (creative founder at Saatchi & Saatchi & BBH) is launching an 8 week online course. Over the eight weeks John will aim to unlock the enormous impact creativity can have on a team - covering areas such as mastering the brief, how to nurture and assess an idea, encouraging a creative culture, the art of storytelling and how to overcome the fear of a blank page. The format of the course will comprise of 4 main components: weekly lectures hosted by John, a bi-weekly Q&A with John, curated supporting material and eight inspirational weekly guest speakers. The guest speakers will range from business leaders to icons in the world of entertainment - all of which have used creativity as a core driver to their success. The course has been designed to be relevant for all levels of seniority.