The Business of Creativity
Imogen Hargreaves is a seasoned professional in the creative and business sectors, currently serving as Co-founder of The Business of Creativity since January 2022 and as Creative Project Director at The Garage Soho since September 2019. Prior experience includes a role as Partnerships Manager at The Jamie Oliver Group and various positions at Fuse, including Account Manager and Senior Account Executive. Imogen's career also encompasses internships at CSM Sport & Entertainment and Fuse Sport + Entertainment, along with a tenure as a Tennis Coach at Making Aces. Imogen Hargreaves holds a Bachelor’s Degree in International Relations and Management from the University of Exeter and attended the Equelite Juan Carlos Ferrero Tennis Academy. Early leadership experience included serving as Managing Director at Young Enterprise.
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The Business of Creativity
Sir John Hegarty (creative founder at Saatchi & Saatchi & BBH) is launching an 8 week online course. Over the eight weeks John will aim to unlock the enormous impact creativity can have on a team - covering areas such as mastering the brief, how to nurture and assess an idea, encouraging a creative culture, the art of storytelling and how to overcome the fear of a blank page. The format of the course will comprise of 4 main components: weekly lectures hosted by John, a bi-weekly Q&A with John, curated supporting material and eight inspirational weekly guest speakers. The guest speakers will range from business leaders to icons in the world of entertainment - all of which have used creativity as a core driver to their success. The course has been designed to be relevant for all levels of seniority.