Otto Ruys

Otto Ruys is an accomplished entrepreneur with extensive experience in technology and service innovation. As a co-founder of Taxi Butler since July 2013, Otto has contributed to creating a globally utilized taxi ordering device, facilitating millions of orders each month in over 40 countries. Otto also serves as a founding partner at Bttn, an IoT service focused on simplifying internet access through a physical push button interface. Other ventures include co-founding Selfskie, 20test, and Driver Bubble, which enhance user experiences and safety. Prior to these roles, Otto co-founded TomTom Taxi and NewToast, the latter being the first fully automated taxi ordering app on mobile platforms, which resulted in an acquisition by TomTom. Otto's foundational career began at Boga Computers, where Otto was the owner, and educational qualifications include a Master's degree in Business Administration from the University of Groningen.