Liz Hadfield is a seasoned marketing professional with extensive experience in driving acquisition marketing programs, particularly within the insurance and roadside breakdown sectors at The Camping and Caravanning Club. In the current role as Senior Marketing Executive, Liz has successfully built annual marketing strategies, delivered significant sales growth, and executed high-performance multimedia campaigns while managing stakeholder relationships. Previous positions include Acquisition and Development Marketing Manager and Retail Marketing Manager at Karndean Designflooring, as well as leadership roles in loyalty marketing at Sportingbet. Early career experience includes strategic planning and media campaign management at Mike Colling & Company and MGOMD. Liz holds a Diploma in Direct and Digital Marketing from The Institute of Direct and Digital Marketing and a degree in English Language and Literature from the University of Birmingham.
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