Cargo
JoAnne Laffey Abed is a seasoned marketing communications professional with extensive experience in public relations and strategic communications. Currently serving as a Marketing Communications Consultant and Principal at I3 Ink since July 2016, JoAnne has also taken on the role of Senior Public Relations Consultant at Cargo since July 2023 and at BRIGHT+CO Marketers since 2015. Previous positions include Director of Public Relations at Jackson Marketing Group, Public Relations Manager at VantagePoint, and Vice President of Client Services at Walker Marketing, among others. JoAnne began their career at NPES as a grant administrator after earning a B.A. in English and history from the University of Notre Dame.
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Cargo
We think Small Business is huge. And we think they’ve been under-valued and under-developed as a marketing segment by big brands for far too long. We’re Cargo, the authority on marketing and advertising to Small Business. We help a wide range of brands in a wide range of industries engage and influence the decision makers of the millions of Small Businesses that exist today. How? By using laser-guided creative, technology, and strategy to effectively build awareness and loyalty for the brands we work with. Brands who are looking to communicate with this very unique, very passionate target group. To explore our B2SB Marketing® and Advertising expertise, check out our ongoing research project and content series, Small Talk—where small business and big brands intersect. See more at www.thecargoagency.com/small-talk. Clients: Pitney Bowes, 3M, Bridgestone, Daimler, Detroit Reman, Fuso, Lenovo, Mercedes-Benz, Royal Bank of Canada, Spectrum Business, and more.