The CB Group
Gladys Maina currently serves as the Digital Media Manager for The Creative Brands Group, focusing on the Waya Pay Campaign, where responsibilities include developing and executing social media strategies and collaborating cross-functionally to enhance workflow efficiency. Prior experience includes a role as a Digital Media Intern within the same campaign, contributing to content creation and social media management. Earlier positions at Broadway Group of Companies Ltd. involved marketing and public relations, specifically in sales trend analysis and social media messaging oversight. A foundational internship at BAKEX emphasized unified messaging in public relations alongside advertising initiatives. Gladys holds a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from Daystar University.
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The CB Group
CB Group is a forward thinking technology and innovation company that focuses on building products and creating solutions for emerging and developing countries. CB Group’s current key focus verticals are Fintech, eCommerce, and Internet and Cloud Services. Some of CB Group’s products and innovations include; Waya, a digital banking and money transfer app built for immigrants and minorities in the USA; Cloudpay, a digital payment solution for small businesses in Africa; Lendi, a financial empowerment platform that offers loans and credit services to employees of Small and medium enterprises in Kenya; and Bigstore, a Kenyan based eCommerce and online delivery platform that connects customers to quality and authentic products from merchants they trust. CB Group also offers bespoke cutting edge technology and digital services to businesses across Africa and Globally.