Dena O'Loughlin

Dena O'Loughlin serves as the Head of Marketing at Alchemee, leading various teams to drive the rebranding and modernization of the Proactiv skincare brand since May 2022. Previously, Dena held significant roles at JAFRA Cosmetics International as Vice President of Marketing and Product Development & Sustainability Lead, overseeing global marketing strategy and a 25-person team. Other notable positions include Director of Marketing for Disney Princess & Frozen at Jakks Pacific, and Director of Marketing at Encore, where Dena implemented transformative corporate strategies. Dena's earlier experience includes working at Mattel in various roles, contributing to successful product launches for iconic brands like Barbie and Hot Wheels, as well as cost engineering that achieved substantial savings. Dena holds a Bachelor of Science degree in BioMedical & Mechanical Engineering from the University of Southern California, an MBA in Marketing from California State University, Long Beach, and a Mini-MBA in Digital Marketing from Rutgers Business School.