Aaron Baar

Aaron Baar has extensive work experience in various roles within the communications and media industry.

From 1993 to 1995, they worked as a Reporter for United Press International, where they covered a wide range of news topics and wrote copy for print and broadcast clients.

Aaron then moved on to The Bond Buyer, a national daily trade newspaper, where they served as a Reporter from 1995 to 1997. Here, they specialized in covering state and local governments, as well as investment banks in the Midwest region.

In 1997, Baar joined Adweek Magazine as a Senior Reporter. Aaron broke news stories and authored analyses on advertising agencies and Fortune 500 companies. Aaron also contributed to various sections of the magazine and regularly wrote for the "Adfreak" blog.

From 2010 to 2015, Baar worked as a Trendspotter for JWT, a global advertising agency. Aaron was responsible for identifying shifts in the zeitgeist and contributed to specialized reports for clients like Unilever, HSBC, Johnson & Johnson, and Nestle.

As a Freelance Reporter for Mediapost Publications from 2007 to 2018, Baar wrote news and analysis articles for marketers, covering topics such as consumer electronics, telecommunications, entertainment, and financial services.

In 2016, Baar served as an Editor for MediaPost, managing and creating content for a weekly e-mail newsletter targeting search industry professionals.

From 2018 to 2019, they worked as a Manager, Client Experience Journalist at Deloitte Services LLP. In this role, they adapted thought leadership pieces for the Wall Street Journal's "CMO Today" section, creating journalistic news pieces, video Q&As, and bylined articles targeted at senior marketing professionals.

Since 2019, Baar has been with The Chicago Lighthouse, a nonprofit serving the blind, visually impaired, disabled, and veteran communities. Initially, they served as a Senior Writer, responsible for securing annual grant funding. Aaron then advanced to the position of Senior Director of Advancement, leading communications strategy and execution for the organization and overseeing social media strategies.

Throughout their career, Baar has also worked as a Freelance Reporter for various publications, including Brand Innovators, Marketing Dive, and Digiday Content Studios. Aaron has also been a Content Strategist and Creator for marketing communications agencies, such as Starcom MediaVest Group, DDB Worldwide, Leo Burnett, and TRU Inc.

Baar's work consistently received praise from internal and external stakeholders, including C-suite executives. Aaron has proven their expertise in writing, editing, and creating content across different industries, making him a valuable asset in the field of communications and media.

Aaron Baar earned a Bachelor of Arts (B.A.) degree in Comparative Literature from Lewis & Clark College, which they attended from 1987 to 1991. Aaron then pursued a Master of Science in Journalism (MSJ) degree at Northwestern University from 1992 to 1993, specializing in Reporting and Writing. Recently, in 2021 and 2022, Aaron obtained a Certificate in Non-Profit/Public/Organizational Management from the University of Illinois Chicago. Before their higher education, Aaron attended Skyline High School, although specific years of attendance and any degree obtained were not provided.