Eric Williams

Eric Williams is an accomplished sales professional with extensive experience in the arena and consumer goods sectors. Currently serving as an Arena Sales Executive at The Classic Center since January 2020, Eric previously held the position of District Sales Leader at Frito Lay North America from 2011 to 2019. During tenure at Frito Lay, Eric received the prestigious Herman Lay Award in 2015 and was recognized with two Zones of the Year accolades in 2015 and 2018 for outstanding performance. Eric consistently excelled in achieving sales targets for six consecutive years through effective sales strategies, team coaching, and strong customer engagement. Eric holds an Associate's Degree in Applied Science, Accounting and Finance from Wire Grass Technical College, earned between 2007 and 2009.