Kristen Griffith

Kristen Griffith serves as Insights Director at The Clorox Company, leading a centralized consumer Insights group focused on strategic brand and innovation projects since September 2016. Previously, Kristen held various roles, including Associate Director for Innovation Insights at Burt's Bees and Human Insights at Cat Studio, where responsibilities included synthesizing market trends and supporting marketing strategies. Earlier experience at Socratic Technologies involved designing brand research initiatives as Vice President, while roles at Perception Research Services encompassed Account Director and Research Director, focusing on packaging and shopper insights. Kristen's career commenced as a Data Analyst at User Insight and Alucid Solution, highlighting a strong foundation in qualitative analysis. Kristen earned a BS in Psychology from The University of Georgia, complemented by earlier education at Eckerd College and The Galloway School.