The Coaches' Voice
John Mahood is a Creative Director at Ioconic, where John oversees world-class products that introduce the mass market to next-generation digital experiences. John also serves as the Creative Director at Ovation Studios, Sera, and Vennio, all of which are Ioconic ventures. Prior to their current roles, John was involved in various creative projects and ventures, including Empire Magazine, Nike, Tesco, and Heathrow Airport. In addition, John has held Creative Director positions at The Coaches' Voice, Virgin Radio UK, talkRADIO, talkSPORT, and Sport Magazine.
The Coaches' Voice
The inside view of football. No one knows the game like coaches know the game. The Coaches' Voice is an online platform where the world’s best football coaches and managers can discuss their coaching philosophies and share experiences from their journeys in the game so far. The content, produced exclusively by the experienced Coaches' Voice team, features a mixture of first-person written pieces and videos, designed to provide an audience that are passionate about the game with the kind of insight they rarely get from pre- or post-match press conferences and interviews that are looking only for a headline. This is the coaches' platform, the coaches' narrative, the coaches' voice.