The Coaches' Voice
Magnus Alford is the current CEO of The Coaches' Voice and the Founder and Managing Director of SportSessionPlanner.com. Prior to their current roles, Magnus worked at Liverpool Football Club from 1999 to 2010 in various coaching positions, including Community Coach, Head Coach at the Cheshire Development Centre, Assistant Academy Coach, and U13 Coach. Magnus holds a 2:1 BA (Hons) in Sport Science from Liverpool John Moores University, earned between 1997 and 2001.
The Coaches' Voice
The inside view of football. No one knows the game like coaches know the game. The Coaches' Voice is an online platform where the world’s best football coaches and managers can discuss their coaching philosophies and share experiences from their journeys in the game so far. The content, produced exclusively by the experienced Coaches' Voice team, features a mixture of first-person written pieces and videos, designed to provide an audience that are passionate about the game with the kind of insight they rarely get from pre- or post-match press conferences and interviews that are looking only for a headline. This is the coaches' platform, the coaches' narrative, the coaches' voice.