The Coaches' Voice
Magnus Alford is the current CEO of The Coaches' Voice and the Founder and Managing Director of SportSessionPlanner.com. Prior to their current roles, Magnus worked at Liverpool Football Club from 1999 to 2010 in various coaching positions, including Community Coach, Head Coach at the Cheshire Development Centre, Assistant Academy Coach, and U13 Coach. Magnus holds a 2:1 BA (Hons) in Sport Science from Liverpool John Moores University, earned between 1997 and 2001.