Alejandro Prieto

Alejandro Prieto is a seasoned marketing professional with extensive experience in consumer insights and analytics, currently serving as the Global Senior Director of Marketing Performance at The Coca-Cola Company since November 2021. With a background in leading human insights teams across Latin America and previous roles including Latam Commercial & Client Service Director at NielsenIQ and Global Analytics Lead at Nielsen, Alejandro has demonstrated expertise in strategic consulting, client management, and driving growth through data-driven solutions. Prior roles at The Coca-Cola Company include Knowledge & Insights Director and several managerial positions focused on innovation and shopper insights, resulting in the development of impactful marketing strategies recognized globally. Alejandro holds a Bachelor's degree in Marketing from Tecnológico de Monterrey and a diploma in Reserchtainment from Universidad Iberoamericana.