The Coca-Cola Company
Alexander Isselhorst is a seasoned marketing professional with extensive experience in brand management and strategic marketing across prominent global companies. Currently serving as Senior Marketing Director for the Hydration Category in Europe at The Coca-Cola Company since April 2013, Alexander has held various key positions including Brand Director for Water and Marketing Manager for Fanta. Prior to this, Alexander accumulated significant expertise at Procter & Gamble from June 2005 to October 2012, managing brands in the Retail Hair Care & Styling, Shave Prep & Skin Care, and OTC Health Care categories. Alexander's foundational experience includes internships at Volkswagen AG and L'Oréal. Alexander holds a Master of Science in Management from ESCP Europe and has studied at California State University, Fresno, and Universität Passau.
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The Coca-Cola Company
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The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola's vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. Sold in the United States since 1886, Coca-Cola products are now sold in more than 200 countries and territories. They own or license and market numerous beverage brands, which they group into the following categories: Trademark Coca-Cola; sparkling flavors; hydration, sports, coffee and tea; nutrition, juice, dairy and plant-based beverages; and emerging beverages. Their portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Their hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Coca-Cola’s nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. They are constantly transforming their portfolio, from reducing sugar in their drinks to bringing innovative new products to market. Coca-Cola seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across the value chain. Beverages bearing trademarks owned by or licensed to the company account for 2.1 billion of the approximately 63 billion servings of all beverages consumed worldwide every day.