Eugenio Lozano

Eugenio Lozano is an accomplished marketing and eCommerce professional with extensive experience in the beverage and food industries, currently serving as the Director of Franchise at The Coca-Cola Company since September 2025. Previously, Eugenio led eCommerce initiatives as the Ecommerce Manager at Coca-Cola Southwest Beverages, successfully developing annual business plans and fostering cross-functional alignment. Prior roles include Digital Commerce Manager and Marketing Manager at Arca Continental, where Eugenio spearheaded direct-to-consumer strategies and commercial initiatives. Academic credentials include an MBA from the Yale School of Management and various specialized certifications from prestigious institutions such as Cornell University and Stanford University.