Guillermo Antonio Valenzuela Leal

Guillermo Antonio Valenzuela Leal currently serves as Franchise Manager for the North Region at The Coca-Cola Company since October 2023. Prior experience includes various roles at HEINEKEN MÉXICO from April 2012 to November 2023, where responsibilities ranged from overseeing Trade Marketing in multiple states to managing the Centers of Consumption and Events channel in the Northwest region. Guillermo's expertise involves adapting marketing strategies for specific territories and ensuring effective execution through sales teams across diverse distribution channels. Guillermo holds a degree in Industrial Engineering and Systems from the Institute of Technology of Sonora, completed in 2011.